Key Responsibilities 

• Campaign Management & Optimization:
  Manage and execute performance marketing campaigns across various digital channels including Google Ads, Facebook/Instagram Ads, TikTok, display advertising, and affiliate marketing. Ensure campaigns are optimized to meet key performance metrics (KPI) such as CPA, CAC, LTV, and ROI.

• User Acquisition:
  Develop and scale strategies to acquire new users for the app through paid channels, while maintaining an efficient marketing budget. Identify and test new acquisition channels and tactics to continually grow the user base.

• A/B Testing & Experimentation:
  Conduct A/B tests and other experiments to identify the best-performing campaigns and landing pages. Optimize creatives, copy, targeting, and bidding strategies to improve performance and reduce acquisition costs.

• Analytics & Reporting:
  Track and analyze campaign performance metrics in real-time, identifying trends and areas for improvement. Provide weekly and monthly reports to the leadership team, outlining campaign performance, insights, and recommended actions.

• Collaboration with Cross-Functional Teams:
  Work closely with the product and creative teams to align marketing initiatives with product launches, new features, and overall business objectives. Ensure all campaigns are aligned with the brand voice and app goals.

• Budget Management:
  Monitor and optimize the marketing budget to ensure efficient spending across channels. Track key metrics such as customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS) to ensure campaigns are cost-effective.

• Market Research & Competitor Analysis:
  Continuously monitor industry trends, competitor activities, and emerging digital marketing tactics. Use this information to refine campaigns, identify new opportunities, and keep the app competitive in the market.

• Retention & Re-engagement:
  Collaborate with the product and CRM teams to execute campaigns aimed at re-engaging inactive users or promoting retention programs. Develop strategies to increase user lifetime value through targeted marketing efforts.

  Qualifications

• 8+ years of experience in performance marketing, digital marketing, or paid media management, ideally within a consumer-focused or mobile app business.

• Strong background in running successful paid acquisition campaigns on platforms like Google Ads, Facebook/Instagram, TikTok, and other digital advertising networks.

• Experience in using campaign management tools like Google Ads, Facebook Ads Manager, and programmatic platforms is a must.

• Strong analytical mindset with experience in data analysis, A/B testing, and campaign optimization.

• Ability to track, report, and analyze campaign performance using tools like Google Analytics, Mixpanel, or similar platforms.

• Comfortable working with performance metrics such as CPA, CAC, LTV, and ROAS.

• Creative thinker who can come up with innovative solutions to drive user acquisition and engagement.

• Ability to test and iterate on marketing strategies to find the best-performing combinations for various user segments.

• Familiarity with tracking tools (UTM links, conversion tracking), ad platforms, and marketing automation software.

• Experience with Excel, Google Sheets, or similar data analysis tools for reporting and campaign tracking.

• Strong written and verbal communication skills, with the ability to present campaign performance and optimization recommendations to stakeholders.

• Collaborative mindset with the ability to work cross-functionally with product, design, and analytics teams.

• A strong interest in personal finance, fintech, or mobile apps is a plus.

• Knowledge of industry trends and consumer behavior in the fintech space will be beneficial.