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Key Responsibilities:
Strategic Development: Design and implement strategies to enhance brand authority in the corporate market.
Account-Based Marketing (ABM): Lead targeted campaigns focused on high-value clients.
Client Engagement: Develop content and initiatives that engage and retain corporate clients.
Collaboration: Coordinate with all stakeholders to create aligned strategies.
Thought Leadership: Build the company’s reputation as an industry leader through events and webinars.
Performance Metrics: Analyze ROI and effectiveness of campaigns to optimize future efforts.
Qualifications:
7+ years in B2B or corporate marketing, preferably in technology, insurance, or finance sectors.
Expertise in account-based marketing and campaign management.
Strong interpersonal and leadership abilities.
Head of Marketing - Corporate
Job Summary
The Head of Marketing – Corporate will oversee the development and implementation of comprehensive marketing strategies for corporate clients. This role focuses on building strong B2B relationships, creating thought leadership content, and driving sustainable business growth through effective marketing initiatives tailored to enterprise customers.