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Head of Marketing - Consumer
Job Summary
Lead the development, execution, and optimization of innovative marketing strategies to grow our consumer segment. This role focuses on creating memorable brand experiences, driving customer acquisition, and enhancing brand loyalty across all touch-points. You will manage large-scale campaigns and collaborate with internal and external stakeholders to ensure our brand resonates with our target audience.
Key Responsibilities:
1. Planning: develop and execute comprehensive marketing plans to amplify bokra’s impact and reach.
2. Analysis: Monitor and analyze the performance of marketing campaigns and strategies, using data-driven insights to optimize future campaigns.
3. Communication: relationships with stakeholders, including agencies and designers
4. Social Media: keep following up with social media trends, analyze the data, and provide insights for the management.
5. Event Planning: support with event planning.
Qualifications:
7+ years of experience in consumer marketing, preferably in fast-paced industries.
Strong leadership, communication, and project management skills.
Expertise in marketing, research, social media, and CRM tools.
Data-driven approach with experience in campaign analytics.